
Farmers Markets Canada (FMC), a national organization dedicated to promoting farmers' markets across the country, recently published on their web site a
summary brochure of
The National Farmers’ Market Impact Study 2009 Report.
According to the FMC, the research was conducted by Experience Renewal Solutions Inc. with support from David J. Connell, an assistant Professor at the University of Northern British Columbia. The report's purpose was, "to be a baseline study that would serve as a benchmark for measuring the contributions of farmers’ markets across Canada as well as to assess trends and opportunities for future growth."
The brochure is clearly a marketing tool for the FMC to further their agenda. This is demonstrated by the glaringly large title stating "$3.09 billion," followed by, "That’s why it makes sense to support farmers’ markets at a time when consumer demand for locally grown food is on the rise."
The brochure can be downloaded from the FMC's web site in both
french and
english. Unfortunately, the full report is not available online.